About
About FITools, and about me.
FITools is a small product, made by one person, for a specific kind of investor. Here's who I am, why I built it, and what it is (and isn't).
Who I am
I'm Don. I've been an active long-term investor for a long time and have spent the last several years running an options-income overlay on a portfolio of equities I'd own anyway — covered calls on what I hold, cash-secured puts on what I'd buy at a discount. I'm not a registered investment advisor and I don't plan to become one. FITools is built on what I actually do with my own money.
Why I built FITools
The methodology works. The process broke me.
A few years in I was running more than a dozen open income positions across multiple accounts in spreadsheets that I'd patched together over time. Cost basis math here, assignment risk over there, a tab for the next earnings dates, another tab for tax-lot accounting. Every night was an hour of reconciliation before I could think about the actual decision in front of me. The math was fine. The process was punishing.
I built FITools because I wanted to spend my evenings on the decisions that matter — what I want to own, and at what price — and not on spreadsheet hygiene. Once it worked for me, a few other people I respect asked if they could use it. That's how this turned from a tool into a product.
What FITools is (and isn't)
FITools is a research and workflow tool for self-directed investors who already sell covered calls and cash-secured puts — or who are ready to.
It's not a fund. I don't manage anyone's money. It's not a trading signal service or a chat-with-a-guru subscription — you make every decision yourself. The methodology is free and lives on the methodology page. The tool charges for the work of automating it.
I would rather have a small membership of people who understand exactly what they're getting than a large one full of people who feel let down.
Who's behind it
Me. Don. I write the code, I answer the email, I read every application. There's some help on the engineering side, but the product, the methodology, and the conversations with members all go through me. That's what makes the founding-member experience possible — and it's also why FITools will stay small.
Get in touch
The fastest way to reach me is to submit an application — I read every one personally and reply. If you have a question that isn't about applying, email me at don@fitools.com.
— Don